Look like the company you’re about to become.
A senior creative director’s system for founders about to launch. A real brand and a website to match in days, not six weeks. Four steps in, from free to fully embedded.
Agencies quote $10k and six weeks. Templates make you look like everyone else.
Beautiful. Out of reach.
$5,000–15,000 and six weeks, for a company that doesn’t have customers yet. Your launch date won’t wait.
Cheap. And it shows.
Logo makers, site builders, a freelancer who disappears. You end up with something thousands of other businesses already have.
Real direction, at founder speed.
Distinct brand directions built on a senior creative director’s system, with the website to match. You own every file. No subscription trap.
Case studies
All case studies →Four steps. Start free.
Each step goes deeper than the last. Start where you are and only go further when you need to.
Brand Audit
Ten quick questions. A score out of 100 and the three fixes that matter most, before you spend a cent.
- Brand score out of 100
- Top three fixes, in order
- Takes about three minutes
Starter
Answer a few questions and browse brand directions built on a creative director’s system. Pay only when you download.
- Logo + brand directions
- Basic brand guideline
- One-page website, hosted for year one
Launch
Tell me what you need, and I design and deliver it. No diagnosis, no committee. Just the work, done properly.
- Website
- Collateral & social
- Brand guidelines
Fractional Creative Director
I join your company as its creative lead. Work out what the business needs, build it, then teach your team to carry it.
- Full brand & design audit
- Brand, website, revamp
- Brand story training for the team
Agency thinking. Founder pricing.
| Option | Typical price | Brand + website | Senior creative direction | You own it all |
|---|---|---|---|---|
| Logo makers | $20–65 logo · $96–129/yr kit | Templated site | No | Subscription |
| Freelance marketplaces | $150–500 brand kit | Usually separate | Hit and miss | Varies |
| Design contests | $599–2,499 brand pack | No website | No | Yes |
| Agencies | $5,000–15,000 · six weeks | Yes | Yes | Yes |
| Shapes | Free → $99 → $1,500 | Yes | Yes | Yes. No lock-in. |
Public pricing, Oct 2026: Looka, Tailor Brands, Fiverr, 99designs. Agency range from founder quotes.
You own it. All of it.
Logo files, fonts, colours, the website. Yours to keep, move or hand to someone else.
One payment. No subscription.
Your site is hosted free for the first year. After that, about $15 a month, or take your files and go.
Directions, not templates.
Every option comes from a creative director’s system, so it looks like you and not like the business next door.
Shams.
Graphic designer and creative director. Visual identity, art direction, branding, logos and typography.
Shapes is my independent studio in London: brand identity, art direction and product design for founders building what’s next. Clients include Mindvalley, Vibrantly, Finerminds, Akuna Group and States. The Starter tool is built on the system I use with clients, and from Launch upward you work with me directly.
I work as a fractional creative director: senior creative leadership for companies that don’t need, or can’t yet afford, a full-time one.
What’s not included.
- Buying your domain (I’ll connect it)
- Copywriting beyond the site’s starter text
- Photo or video shoots
- E-commerce, apps and custom features
- Ads and social media management
- Edits after delivery (Starter and Launch)
Which step should I start with?
Start with the free audit. It takes three minutes and tells you what’s holding your brand back. If you need a brand from scratch on a budget, go to Starter. If you know what you need and want it done for you, Launch. If your brand needs to change how the business grows, Fractional Creative Director.
How fast is it?
Starter is instant: browse directions straight away and download when you’re happy. Launch is scoped with you on day one and delivered against a fixed date. Fractional engagements run in months.
What happens after the first year of hosting?
About $15 a month to keep it hosted, or take your files and host them anywhere. No lock-in either way.
Can I upgrade later?
Yes. Each step builds on the last, so nothing is wasted. Your $19 to explore Starter is credited when you download.
Do you work with my industry?
Most startups and small businesses, yes. Complex e-commerce and app design are out of scope for Starter and Launch.