Akuna

Branding for Idris Elba’s Akuna Group, built for Africa’s creative economy.

Client: Akuna
Sector: Creative economy · Fintech
Scope: Brand identity
Wordmark
Colour
Typography

The Client

Founded by Idris Elba, the Akuna Group empowers Africa's growth through the creative sector value chain.

The Challenge

Akuna needed a brand identity that could carry the weight of a globally recognized founder while standing firmly on its own — bold enough for a global audience, credible enough for the African creators and storytellers it serves.

The Solution

We built a visual identity system. Wordmark, colour palette, and typography that carries the energy of Africa’s creative economy into a confident, contemporary brand, giving Akuna a distinct voice across product and platform.

A word from Idris

“There is a vibrant, dynamic creative community in Africa that's too often overlooked. The Akuna Wallet empowers African storytellers to engage in the global creative economy, giving them the tools to succeed.”

— Idris Elba, President, Akuna Group

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