Shapes London05 case studies
Case studies
Brand identity, art direction and product design for founders building what’s next.
01
Mindvalley
The Life Pathway System: five pillars for one of the world’s largest personal transformation platforms.
Brand system · Wordmark · Iconography · Typography →
02
Finerminds
A members’ club feel for a social network of business leaders and high achievers.
Brand identity · Product design · Design system · UI design →
03
Akuna
Branding for Idris Elba’s Akuna Group, built for Africa’s creative economy.
Brand identity · Wordmark · Colour · Typography →
04
States
A precision wellness brand system: five science-backed States under one master brand.
Master brand · Brand identity · Design system →
05
Vibrantly
An AI nutritionist and health coach that feels approachable, personal and alive.
Brand identity · Product identity · UI →