Your brand, in three questions.
Brand directions built on the system I use with clients: real type pairings, balanced palettes, a mark that’s yours. Browse free. Pay only when you download.
- Logo, all formats
- Colour palette
- Type pairing
- Basic brand guideline
- One-page website
- Hosted free for year one
Three ways to go.
The rest of your brand.
$0
See your directions.
Three directions free, straight away. No account, no card.
$19
Go further.
Unlimited directions, plus swap the colours and fonts yourself. Credited to your download.
$99
Own all of it.
Logo files (SVG, PNG), the palette and fonts, a basic brand guideline, and a one-page website hosted free for year one.
Every font in the builder is free and open source, licensed by its designer under the SIL Open Font License 1.1. Shapes London doesn’t own, sell or sublicense any font. When you buy a kit you’re paying for the design work, not for font licences. You use the fonts free of charge, directly under their open licence, including commercially. See every font and its licence →
Want it done for you, or need more than one page? That’s 03 · Launch. Upgrade to the full brand guideline any time.